If you are one of the many website owners that received a message within webmaster tools from Google with a warning about your website not being mobile friendly, please take it seriously.
In fact Google may have already released an algorithm and experts in the SEO world are already hearing reports that non-mobile friendly sites were suffering following what may have been an update on January 24th.
Google has not called the update by any sort of name or even indicated that a change was made based on mobile usability. So for now website owners are in the dark about organic ranking algorithms.
As traffic and search engine use becomes more mobile than desktop, it makes sense for Google to be looking to ensure that they are serving mobile friendly websites.
The solution? If your website is on an old FrontPage, Dreamweaver, etc platform or most other old websites, you may be looking at a completely new website built on Joomla or WordPress.
Ouch that hurts, but your business may need the upgrade anyways!
One of the great things about Google Adwords is that small business owners can have a very small budget campaign going on that is very highly focused and wasting little money. You can literally spent one dollar per day if you wanted. New websites with GoDaddy give you $100 free credit which can be significant for a tiny business. Microsoft Bing network is similar although they are only about 30% of search, however they also have the $100 coupon when you set up accounts. Adwords delivers highly targeted ads to a specific location, city or to specific types of customers and it’s very easy to set up. Here at JustPromote Marketing Company we will set up your campaigns and we will monitor them and report back to you. All you need to do is tell us what budget dollars you would like to spend per day. The system will tell you how many clicks you got and there are call extensions that can add a mobile click to call button. You only pay when people call your telephone number from mobile devices! The system also tracks how many orders or other types of goal such as what pages or interaction they do in what order. Google Adwords should not be seen as not for you, it is customizable for any company and any budget. It is a really great way to bring in business when the organic search traffic or other types of inbound traffic from other parts of the Internet are not quite doing it for you. If organic search is not bringing enough customers we could set up a temporary campaign to test it or during your slow season.
The iPhone 6 is reportedly going to be a much larger iPhone and there are already larger android smartphones that are wildly popular. For mobile Internet marketing we think this will completely change everything. If not change everything else in the entire world too! Most of the people in the USA and even the world are going to be carrying around portable, fully usable, functional Internet in their pockets or on their belt. The increased size has made it so that using the device, when held close to your face is every bit as powerful as a tablet and for many functions more powerful than a desktop or laptop computer because of all the apps. The screens are so large that even large fingers have no trouble quickly using them or even typing. And the speech recognition is outstanding anyways. The emergence of the 4G LTE and WiMAX network has served broadband to them that rivals cable internet.
Purchasing decisions will be even more increasingly made with mobile devices. The emergence of Joomla!, WordPress and Drupal has created beautiful websites that are fully usable on a smartphone. Decisions are now going to be made with knowledge that came from a device that is larger so that you can actually read large amounts of information very quickly from lots of different websites with lots of different tabs open. Multitasking with apps at the same time, sending email and doing all the other things like a tablet will now be done on a phone that is 5 or 6 inches diagonal. It remains to be seen what the preferred sizes will be, perhaps 6.3 inches with no bezel. For people who don’t wish to carry something large I’m sure something closer to 5 or 5 1/2 inches will also be fully functional Internet.
Decision making about purchasing products and services, going to restaurants, stores, and other businesses are going to be increasingly done on these devices. The issue for Internet digital marketing and social marketing is that for searching and for pay per click advertising, these devices are seen as mobile so we need to design our websites and advertising and other digital content to focus on mobile. Many current advertising campaigns on Google Adwords for example are set to exclude mobile because this decision was made years ago when Mobile was not a very strong proposition or platform to the advertiser and all that is rapidly changing.
I believe that the change that’s coming with the iPhone 6 later this year is going to be one of the biggest internet related changes ever, coming from a mobile platform that has already changed the world. We need to act quick and we need to become mobile compatible.