Category Archives: Starting a business

Online Business Listings. Missing Content is Not King on all those Internet Listings of Your Small Business

  • Your small business needs to be on multiple internet marketing properties (Online Business Listings).
  • There are about a dozen websites that are important for any business but especially critical for a local business with foot traffic.
  • When launching a new business (or one lacking content) start by opening each website in browser tabs and create the content (listings) on each with what is currently on your clipboard.
  • Internet marketing is a constant ongoing process that never ends and can take years or even a decade to fully reap its harvest, so keep building, especially as new opportunities evolve.

When it Comes to all Those Listings of Your Small Business, Missing Content is Not King. Facebook, Bing, Foursquare, YouTube, Google Maps/Local, Yelp, Trip Advisor, YellowPages, the list goes on and on. There are at least a dozen important properties for any business. They are all absolutely crucial for a local business with foot traffic. One way that I have found that works for getting a business online correctly is to make a list of all the places that need to be created, updated or improved. It is a daunting task for sure but if it is taken in bite-size chunks it is manageable. I start by opening each website in browser tabs on multiple screens and sign in to any accounts we already have created. I start creating the content (listings) on each screen/tab with what is currently on my clipboard, such as the business name, by pasting it into the appropriate box on each website. Your punch list will shrink as you close browser tabs on completed listings. But some seem to stay on the punch list for quite a while as it can be difficult to get them complete. They may be difficult to claim, requiring postcard verification through the mail (which my client sometimes throws away) or there is a robo caller that gets lost in my clients auto attendant phone system. But there is always a way to get the job done, even if you have to call Bing, etc. and explain the trouble.

All the web properties need to be monitored or even posted on and even have reviews responded to like on foursquare. But each one has to be dealt with individually and meticulously because all of them are so important and they each have their intricacies where they have to be analyzed and fixed and improved, pictures uploaded, text copied and pasted, etc.

The information about your business and your products or services is the most valuable asset you have to drive traffic and new customers to your business. Once you have all the website properties created you can make copies of all your business information (in various paragraph sizes) and save it on multiple devices. You can even save it in a notepad document, Google tasks, Google Drive, emails and any other digital place that you can quickly get to, so you can copy and paste it into more webpages, documents, emails, social media etc.

A quick paste into some kind of Internet property can be done in seconds, such as your phone number, website address, address, description of products, pictures or videos. So grab a cup of coffee, sign in and and have your browser save all passwords and start the copy paste process. I am a big proponent of using multiple monitors and think that one or two just isn’t enough. I am convinced that you really need to have three or four or more to get high-speed work like this done. Something I really love about Microsoft Windows is that it supports multiple monitors very very well. You can have them all on video cards especially with a workstation, but it also can can be done much cheaper with a USB Multi-Display Adapter. DVI and VGA are available so you can use any old 17 inch flat-panel it has the same resolution as a 19 inch monitor and requires less space, especially when mounted on a multi-monitor arm. You can run up to five extra monitors even from a laptop.

8 monitors cropped

With such a vast undertaking on so many websites, the goal is to create and maintain a lot of quality content quickly and to actually complete all your listings! It simply must be done, and the reward is seeing your business live on these websites and the increase in sales!

Written by Terry Beasecker, B.B.A., M.B.A.

Terry Beasecker is an Internet Marketing Professional with an M.B.A. in Marketing. In 1994 he was one of the pioneers in identifying the upheaval that would happen to marketing due to the internet. Owner of JustPromote Marketing Company, ( follow him on LinkedIn ( and Twitter (


The Marketing of Inventors and entrepreneurship.

So many good ideas so little marketing.


Being an inventor and entrepreneur is one of the most rewarding of experiences. Watching these creative people sometimes though can be heartbreaking because trying to get their product or service on the market, it’s like they’re pushing an 800 pound ball up a hill.


They may actually become very good at doing the marketing and business part of the company, and getting the word out and getting people excited.  However a lot of times it is too little, too late and other times the inventor is just too close to the product in knowledge and emotion to get the right kind of traction.


So what JustPromote Marketing Company is offering is to take a different look at the marketing of the product or service and try to input more/different marketing into the effort.


Looking at it from a different point of view and different form of creativity about the ways to get the word out to prospects. There seems to be some kind of mysterious position that an inventor is stuck in. It is like they can only be an inventor sometimes and not a business and for some reason they also get stuck with an inventor label forever.


JustPromote Marketing Company has worked with several new ventures and looked at them and their product or service as a business. Taking that ball and running with it and give them the benefit of the doubt and treat them like they are a long-standing company. It’s probably true that 9 out of 10 inventors, business start-ups, etc. fail usually within the first year. But if you’re at the point where you’re hiring me to do your marketing and you’re willing to pay for it, that means that you’re not subject to those statistics. To believe that you are the 1 out of 10 that succeed is what a marketing company must do and become a part of your venture. I get paid from you getting paid and I want you as a customer for the next 10 or 20 years.  So it is in my best interest to make you succeed.


My first customer from 1998 is still with me, and in fact in recent years I’ve done the most work I ever have for them.

Starting a business. Your internet marketing might start from the very beginning.

2105512When you’re starting a business one of the first tasks is often creating your digital content especially your website.  It may not be published yet, but typically it is because that helps in testing and gaining inbound links.

The cost of starting a business can be quite large and we are offering a way to get your marketing started cheaper than some of the bigger marketing companies and advertising agencies.

What we are offering is our rock-bottom rate with no minimum, no contract to sign and most importantly no monthly fee or package deal. We are able to offer this rate because we do not have the huge overhead of a large marketing company. But we are able to provide services that are close to or equal to what they provide. For the small start up, when you’re starting a business you have limited capital because you don’t have much or any income. You can hire me for the little as one hour, dozens of hours or hundreds of hours of flooding the Internet with everything about your new business. This is a great way to control your budget and spend marketing dollars as they become available by simply sending me emails and requesting that certain things be done like create or update a Facebook page, add YellowPages listings, develop a Facebook following, a twitter following, make some changes to your website, set up email accounts etc.


This is JustPromote’s current position in the marketplace where I am willing to work with somebody without a large marketing budget or even with individuals who are creating websites for personal use or family or for individuals who just have an idea and want to put some content out there and see if it sticks to hopefully become a full-fledged business.


I can bill in small increments such as every 5-10 hours and we are willing to offer 30 day payment terms to some clients so that you can get some content out there but not have to pay for it right away.

I am really interested in seeing that you are a success because that’s what it’s all about. We will be the experts and build the base of your business on the Internet. That’s what I do but it is not necessarily what you do because you are the one creating your business, your product, your service and that is what you are the expert in.

Leave the marketing stuff to me. 1236162