The Marketing of Inventors and entrepreneurship.

So many good ideas so little marketing.


Being an inventor and entrepreneur is one of the most rewarding of experiences. Watching these creative people sometimes though can be heartbreaking because trying to get their product or service on the market, it’s like they’re pushing an 800 pound ball up a hill.


They may actually become very good at doing the marketing and business part of the company, and getting the word out and getting people excited.  However a lot of times it is too little, too late and other times the inventor is just too close to the product in knowledge and emotion to get the right kind of traction.


So what JustPromote Marketing Company is offering is to take a different look at the marketing of the product or service and try to input more/different marketing into the effort.


Looking at it from a different point of view and different form of creativity about the ways to get the word out to prospects. There seems to be some kind of mysterious position that an inventor is stuck in. It is like they can only be an inventor sometimes and not a business and for some reason they also get stuck with an inventor label forever.


JustPromote Marketing Company has worked with several new ventures and looked at them and their product or service as a business. Taking that ball and running with it and give them the benefit of the doubt and treat them like they are a long-standing company. It’s probably true that 9 out of 10 inventors, business start-ups, etc. fail usually within the first year. But if you’re at the point where you’re hiring me to do your marketing and you’re willing to pay for it, that means that you’re not subject to those statistics. To believe that you are the 1 out of 10 that succeed is what a marketing company must do and become a part of your venture. I get paid from you getting paid and I want you as a customer for the next 10 or 20 years.  So it is in my best interest to make you succeed.


My first customer from 1998 is still with me, and in fact in recent years I’ve done the most work I ever have for them.

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